Chapter 5

Pictures will be added later, when I can edit photos at school.

Contrast - Contrast is created when two objects are different, you do not want conflict, you want contrast. If two items are not exactly the same make them really different. To create contrast you must be bold. You need to think out of the box, don't conflict brown with black, contrast brown with pink. Think directionally, ponder bold print and font size. 

Page 66 and 67 examples.

I would hire the one on the right, because it looks like he is more organized, and the bold font at the top is eye catching which is more likely to grab my attention for longer. The one on page 66 looks like he does the bare minimum, while the one on page 67 makes him look like he goes above and beyond.

Page 70, and 71 examples.

To rework the advertisement they used contrast to make the title, phone number, stand out more, and used proximity to keep the contact information, what services they provide, and their name apart. They aligned all of the text and the line that splits the title, and the services to the left. and they alligned their logo, the n on "Construction" and the line on the right side of the advertisement. They changed the font between the builders exchange number and the main body, they should have made the contrast more obvious than to just slightly change it and only make it conflict.

Pages 74, and 75 examples

To rework the advertisement they made it more readable by using proximity to split everything up into manageable subjects. they also aligned the nose of the dog, the "Take" of "Take a hike!" and "Friday". They also broke the contrast enough to make it look good with the dog and the title area of the advertisement. They also changed the font type throughout the ad, and also contrasted the color of the font and background at the top and bottom of the page. They also bolded the "Take a hike!" and the free biscuit promotion.